San Francisco · 3 grocers · Greenfield
the kimchi aisle
San Francisco's kimchi aisle is a competitive shelf with clear leaders: 21 products from 5 brands across 3 grocers. sinto gourmet owns the most shelf — 33% of SKUs, ahead of queens. The shelf leans plant-based — 29% of SKUs carry that claim. Verdict: greenfield — wide open — room for a new brand (opportunity 71/100).
21
products
5
brands
$11.64
avg price
$5.59–$22.63
typical range
More in Fermented Foods
Who owns the shelf
brands by share of the kimchi shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Plant-Based
29%
Vegan
29%
Weight Management
29%
Vegetarian
24%
Organic
10%
Peanut-Free
5%
Minimally Processed
5%
Nut-Free
5%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)1 omitted (no oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
24
lowBrand competition
how many brands compete
64
medVariety of offers
how differentiated the shelf is
25
lowTop-brand grip
how much a few brands dominate
71
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.