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San Francisco · 3 grocers · Niche

the granulated sugars aisle

San Francisco's granulated sugars aisle is a niche shelf with only a handful of brands: 9 products from 2 brands across 3 grocers. c&h owns the most shelf — 67% of SKUs, ahead of wholesome. The shelf leans vegan — 22% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 54/100).

9
products
2
brands
$6.95
avg price
$3.39–$9.59
typical range

More in Sugars

Who owns the shelf

brands by share of the granulated sugars shelf.

cc&h
67% of shelf6 SKUs
wwholesome
33% of shelf3 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Vegan
22%
Dairy-Free
22%
Low calorie
22%
Low sugar
22%
Gluten-Free
22%
Seed-Oil-Free
22%
Weight Management
11%
Organic
11%

Market structure

11
low
Brand competition
how many brands compete
52
med
Variety of offers
how differentiated the shelf is
56
med
Top-brand grip
how much a few brands dominate
54
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →