Which ginger ale & ginger beer brand owns the most shelf in San Francisco?

reed’s, with 33% of the shelf across 9 brands total.

How is the ginger ale & ginger beer shelf positioned in San Francisco?

17% of products lead with "Minimally Processed", followed by Weight Management (4%). Store brands hold 4% of the shelf.

Is there whitespace for a new ginger ale & ginger beer brand in San Francisco?

Contested — opportunity scores 67/100 across 9 brands and 4 grocers.

aislewho's winning the shelf

all markets›Soda & Soft Drinks›Ginger Ale & Ginger Beer

San Francisco · 4 grocers · Contested

the ginger ale & ginger beer aisle

San Francisco's ginger ale & ginger beer aisle is a fragmented shelf spread across many brands: 24 products from 9 brands across 4 grocers. reed’s owns the most shelf — 33% of SKUs, ahead of fever-tree. Store brands hold 4%. The shelf leans minimally processed — 17% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 67/100).

products

brands

$6.66

avg price

$2.79–$12.89

typical range

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Who owns the shelf

brands by share of the ginger ale & ginger beer shelf.

33% of shelf8 SKUs

21% of shelf5 SKUs

13% of shelf3 SKUs

8% of shelf2 SKUs

8% of shelf2 SKUs

4% of shelf1 SKU

4% of shelf1 SKU

4% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Minimally Processed

17%

Weight Management

Organic

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale

Color:no dominant segmentation on this shelf

Size:total brand reach (SKUs across all aisles)

Shape:nationalstore brand

price normalized per fl oz (sizes vary)3 omitted (no fl oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

med

Brand competition

how many brands compete

med

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

high

Launch whitespace

room for a new brand

store-brand share: 4% · scores 0–100.

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →