aisle
all markets›Soda & Soft Drinks›Fruit & Cream Soda
San Francisco · 4 grocers · Contested

the fruit & cream soda aisle

San Francisco's fruit & cream soda aisle is a fragmented shelf spread across many brands: 21 products from 12 brands across 4 grocers. hawaiian soda co. owns the most shelf — 19% of SKUs, ahead of de la calle tepache. Store brands hold 5%. The shelf leans vegan — 29% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 50/100).

21
products
12
brands
$4.05
avg price
$1.93–$7.73
typical range

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Who owns the shelf

brands by share of the fruit & cream soda shelf.

hhawaiian soda co.
19% of shelf4 SKUs
dde la calle tepache
14% of shelf3 SKUs
aa'siciliana
14% of shelf3 SKUs
bboylan bottling
10% of shelf2 SKUs
ssomething & nothing
10% of shelf2 SKUs
lleninade
5% of shelf1 SKU
ssignature select
5% of shelf1 SKU
ssprecher
5% of shelf1 SKU
cclever mocktails
5% of shelf1 SKU
ffanta
5% of shelf1 SKU
fever-tree
5% of shelf1 SKU
gus'sPL
5% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Vegan
29%
Gluten-Free
24%
Seed-Oil-Free
24%
Dairy-Free
24%
High fiber
10%
Weight Management
10%
Organic
10%
Plant-Based
5%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/fl oz →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per fl oz (sizes vary)7 omitted (no fl oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

49
med
Brand competition
how many brands compete
77
high
Variety of offers
how differentiated the shelf is
11
low
Top-brand grip
how much a few brands dominate
50
med
Launch whitespace
room for a new brand

store-brand share: 5% · scores 0–100.

More aisles

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →