San Francisco · 2 grocers · Niche
the flours aisle
San Francisco's flours aisle is a niche shelf with only a handful of brands: 13 products from 3 brands across 2 grocers. bob's red mill owns the most shelf — 77% of SKUs, ahead of caputo. The shelf leans gluten-free — 54% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 54/100).
13
products
3
brands
$8.33
avg price
$4.49–$15.63
typical range
Zoom in
this aisle breaks into 5 sub-categories — open one for its own shelf report.
Who owns the shelf
brands by share of the flours shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Gluten-Free
54%
Vegan
23%
Organic
23%
Seed-Oil-Free
15%
Low sugar
15%
Dairy-Free
15%
Weight Management
8%
Plant-Based
8%
Market structure
15
lowBrand competition
how many brands compete
55
medVariety of offers
how differentiated the shelf is
62
medTop-brand grip
how much a few brands dominate
54
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.