San Francisco · 3 grocers · Niche
the dryer sheets aisle
San Francisco's dryer sheets aisle is a niche shelf with only a handful of brands: 4 products from 2 brands across 3 grocers. seventh generation owns the most shelf — 75% of SKUs, ahead of mrs. meyer's clean day. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 67/100).
4
products
2
brands
$11.39
avg price
$9.99–$11.99
typical range
More in Cleaning Supplies
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Who owns the shelf
brands by share of the dryer sheets shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
11
lowBrand competition
how many brands compete
12
lowVariety of offers
how differentiated the shelf is
63
medTop-brand grip
how much a few brands dominate
67
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.