San Francisco · 3 grocers · Contested
the dish soap aisle
San Francisco's dish soap aisle is a competitive shelf with clear leaders: 39 products from 7 brands across 3 grocers. mrs. meyer's clean day owns the most shelf — 33% of SKUs, ahead of ecos. The shelf leans dairy-free — 26% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 68/100).
39
products
7
brands
$6.74
avg price
$4.39–$9.57
typical range
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Who owns the shelf
brands by share of the dish soap shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Dairy-Free
26%
Gluten-Free
26%
Seed-Oil-Free
26%
Vegan
23%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
store
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)1 omitted (no fl oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
32
lowBrand competition
how many brands compete
69
highVariety of offers
how differentiated the shelf is
22
lowTop-brand grip
how much a few brands dominate
68
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.