San Francisco · 3 grocers · Contested
the dried fruit aisle
San Francisco's dried fruit aisle is a fragmented shelf spread across many brands: 21 products from 7 brands across 3 grocers. The shelf leans vegan — 52% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 27/100).
21
products
7
brands
$10.69
avg price
$5.59–$16.09
typical range
Zoom in
this aisle breaks into 2 sub-categories — open one for its own shelf report.
Who owns the shelf
brands by share of the dried fruit shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Vegan
52%
Gluten-Free
52%
Vegetarian
52%
Dairy-Free
52%
Organic
33%
Plant-Based
10%
Minimally Processed
5%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)1 omitted (no oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
32
lowBrand competition
how many brands compete
79
highVariety of offers
how differentiated the shelf is
5
lowTop-brand grip
how much a few brands dominate
27
lowLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.