San Francisco · 3 grocers · Niche
the dairy aisle
San Francisco's dairy aisle is a niche shelf with only a handful of brands: 8 products from 2 brands across 3 grocers. bonne maman owns the most shelf — 50% of SKUs, ahead of yasso. The shelf leans gluten-free — 25% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 65/100).
8
products
2
brands
$9.14
avg price
$7.49–$10.39
typical range
Zoom in
this aisle breaks into 2 sub-categories — open one for its own shelf report.
Who owns the shelf
brands by share of the dairy shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Gluten-Free
25%
Weight Management
13%
Market structure
11
lowBrand competition
how many brands compete
32
lowVariety of offers
how differentiated the shelf is
50
medTop-brand grip
how much a few brands dominate
65
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.