aisle
all markets›Salad Toppings›Croutons
San Francisco · 3 grocers · Contested

the croutons aisle

San Francisco's croutons aisle is a fragmented shelf spread across many brands: 10 products from 5 brands across 3 grocers. chatham village owns the most shelf — 20% of SKUs, ahead of kooshy. Store brands hold 20%. The shelf leans minimally processed — 20% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 51/100).

10
products
5
brands
$5.23
avg price
$4.49–$6.59
typical range

Who owns the shelf

brands by share of the croutons shelf.

cchatham village
20% of shelf2 SKUs
kkooshy
20% of shelf2 SKUs
luke’s localPL
20% of shelf2 SKUs
semifreddi’s
20% of shelf2 SKUs
oolivia's croutons
10% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Minimally Processed
20%
Heart Health
10%
Plant-Based
10%
Vegan
10%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg price →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand

All stores combined. Tap a store to see who wins its shelf.

Market structure

24
low
Brand competition
how many brands compete
46
med
Variety of offers
how differentiated the shelf is
17
low
Top-brand grip
how much a few brands dominate
51
med
Launch whitespace
room for a new brand

store-brand share: 20% · scores 0–100.

More aisles

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →