aisle
all markets›Tea›Bottled Yerba Mate
San Francisco · 3 grocers · Leader-led

the bottled yerba mate aisle

San Francisco's bottled yerba mate aisle is a competitive shelf with clear leaders: 46 products from 6 brands across 3 grocers. yerba madre organic yerba mate owns the most shelf — 52% of SKUs, ahead of clean cause. The shelf leans organic — 52% of SKUs carry that claim. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 70/100).

46
products
6
brands
$4.42
avg price
$3.25–$5.39
typical range

More in Tea

Herbal Tea · 98Black Tea · 44Green Tea · 26Matcha Powder · 15Bottled Green Tea · 14Chai Tea · 14Bottled Black Tea · 6Other Bottled Teas · 4Bottled Chai Tea · 3Bottled Oolong Tea · 3White Tea · 2Bottled Herbal Tea · 2Oolong Tea · 2Hard Tea · 1Red Tea · 1Tea Blends · 1Bottled Half Tea Half Lemonade · 1

Who owns the shelf

brands by share of the bottled yerba mate shelf.

yerba madre organic yerba mate
52% of shelf24 SKUs
cclean cause
26% of shelf12 SKUs
mmaté party
13% of shelf6 SKUs
wweird yerba
4% of shelf2 SKUs
llumen
2% of shelf1 SKU
yyerdrink
2% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
52%
Weight Management
4%
Heart Health
2%
High-Protein
2%
Dairy-Free
2%
Not vegan
2%
Seed-Oil-Free
2%
Low sugar
2%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/fl oz →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)1 omitted (no fl oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

28
low
Brand competition
how many brands compete
57
med
Variety of offers
how differentiated the shelf is
36
med
Top-brand grip
how much a few brands dominate
70
high
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

CheeseChipsCandyYogurtCondimentsSpicesCoffeeCookies
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →