Which tea (bags & loose) brand owns the most shelf in San Francisco?

traditional medicinals, with 17% of the shelf across 31 brands total.

How is the tea (bags & loose) shelf positioned in San Francisco?

34% of products lead with "Organic", followed by Vegan (11%). Store brands hold 0% of the shelf.

Is there whitespace for a new tea (bags & loose) brand in San Francisco?

Fragmented — opportunity scores 63/100 across 31 brands and 3 grocers.

aislewho's winning the shelf

all markets›Tea & Infusions›Tea (Bags & Loose)

San Francisco · 3 grocers · Fragmented

the tea (bags & loose) aisle

San Francisco's tea (bags & loose) aisle is a fragmented shelf spread across many brands: 288 products from 31 brands across 3 grocers. traditional medicinals owns the most shelf — 17% of SKUs, ahead of yogi tea. The shelf leans organic — 34% of SKUs carry that claim. Verdict: fragmented — a crowded free-for-all with no clear structure (opportunity 63/100).

288

products

brands

$10.12

avg price

$3.29–$18.79

typical range

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Who owns the shelf

brands by share of the tea (bags & loose) shelf.

traditional medicinals

17% of shelf48 SKUs

14% of shelf41 SKUs

11% of shelf31 SKUs

8% of shelf22 SKUs

7% of shelf19 SKUs

6% of shelf16 SKUs

4% of shelf12 SKUs

rishi tea & botanicals

4% of shelf10 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic

34%

Vegan

11%

Plant-Based

Dairy-Free

Gluten-Free

Seed-Oil-Free

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store

scale

Color:no dominant segmentation on this shelf

Size:total brand reach (SKUs across all aisles)

price normalized per ct (sizes vary)8 omitted (no ct size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

high

Brand competition

how many brands compete

high

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

med

Launch whitespace

room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

Cheese Chips Candy Yogurt Tea Condiments Spices Coffee

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →