San Francisco · 3 grocers · Leader-led
the bar soaps aisle
San Francisco's bar soaps aisle is a competitive shelf with clear leaders: 40 products from 9 brands across 3 grocers. dr. bronner's owns the most shelf — 43% of SKUs, ahead of river soap company. The shelf leans organic — 13% of SKUs carry that claim. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 79/100).
40
products
9
brands
$5.93
avg price
$3.04–$7.79
typical range
More in Body Care
Who owns the shelf
brands by share of the bar soaps shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
13%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
store
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)1 omitted (no oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
39
medBrand competition
how many brands compete
38
medVariety of offers
how differentiated the shelf is
27
lowTop-brand grip
how much a few brands dominate
79
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.