San Francisco · 3 grocers · Locked up
the body wash aisle
San Francisco's body wash aisle is a concentrated shelf a few brands dominate: 40 products from 7 brands across 3 grocers. dr. bronner's owns the most shelf — 73% of SKUs, ahead of everyone. The shelf leans organic — 28% of SKUs carry that claim. Verdict: locked up — one or two brands dominate — hard to break in (opportunity 77/100).
40
products
7
brands
$14.41
avg price
$6.59–$24.49
typical range
More in Body Care
Who owns the shelf
brands by share of the body wash shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
28%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)1 omitted (no fl oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
32
lowBrand competition
how many brands compete
41
medVariety of offers
how differentiated the shelf is
54
medTop-brand grip
how much a few brands dominate
77
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.