San Francisco's body lotion & creams aisle is a competitive shelf with clear leaders: 9 products from 5 brands across 3 grocers. everyone owns the most shelf — 56% of SKUs, ahead of ceramedx. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 73/100).
brands by share of the body lotion & creams shelf.
the claims products on this shelf lead with — share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined. Tap a store to see who wins its shelf.
store-brand share: 0% · scores 0–100.