all marketsVinegars
San Francisco · 3 grocers · Leader-led

the vinegars aisle

San Francisco's vinegars aisle is a competitive shelf with clear leaders: 13 products from 5 brands across 3 grocers. bragg owns the most shelf — 54% of SKUs, ahead of nana mae's organics. The shelf leans organic — 31% of SKUs carry that claim. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 61/100).

13
products
5
brands
$8.74
avg price
$5.39–$14.74
typical range

Zoom in

this aisle breaks into 2 sub-categories — open one for its own shelf report.

Who owns the shelf

brands by share of the vinegars shelf.

bbragg
54% of shelf7 SKUs
nnana mae's organics
15% of shelf2 SKUs
nnapa valley naturals
15% of shelf2 SKUs
kkatz
8% of shelf1 SKU
kkimberley
8% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
31%
Dairy-Free
8%
Gluten-Free
8%
Seed-Oil-Free
8%
Vegan
8%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg $/fl oz
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)

All stores combined. Tap a store to see who wins its shelf.

Market structure

24
low
Brand competition
how many brands compete
71
high
Variety of offers
how differentiated the shelf is
35
med
Top-brand grip
how much a few brands dominate
61
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →