the vegetarian deli meat substitutes aisle

San Francisco's vegetarian deli meat substitutes aisle is a niche shelf with only a handful of brands: 13 products from 2 brands across 2 grocers. tofurky owns the most shelf — 54% of SKUs, ahead of hellenic farms. The shelf leans plant-based — 54% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 58/100).