all marketsMeat AlternativesFrozen Vegetarian Chicken Substitutes
San Francisco · 1 grocers · Contested

the frozen vegetarian chicken substitutes aisle

San Francisco's frozen vegetarian chicken substitutes aisle is a competitive shelf with clear leaders: 6 products from 5 brands across 1 grocer. daring owns the most shelf — 33% of SKUs, ahead of beyond meat. The shelf leans heart health — 67% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 65/100).

6
products
5
brands
$7.97
avg price
$6.69–$11.87
typical range

More in Meat Alternatives

Who owns the shelf

brands by share of the frozen vegetarian chicken substitutes shelf.

ddaring
33% of shelf2 SKUs
beyond meat
17% of shelf1 SKU
ggardein
17% of shelf1 SKU
iimpossible
17% of shelf1 SKU
mmorning star farms
17% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Heart Health
67%
Gluten-Free
33%
Plant-Based
33%
Vegan
33%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg $/oz
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)

All stores combined. Tap a store to see who wins its shelf.

Market structure

24
low
Brand competition
how many brands compete
41
med
Variety of offers
how differentiated the shelf is
22
low
Top-brand grip
how much a few brands dominate
65
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →