San Francisco · 4 grocers · Greenfield
the toilet paper aisle
San Francisco's toilet paper aisle is a competitive shelf with clear leaders: 26 products from 7 brands across 4 grocers. seventh generation owns the most shelf — 42% of SKUs, ahead of natural value. Verdict: greenfield — wide open — room for a new brand (opportunity 70/100).
26
products
7
brands
$8.41
avg price
$1.99–$21.68
typical range
More in Paper Products
Who owns the shelf
brands by share of the toilet paper shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per ct (sizes vary)2 omitted (no ct size)All stores combined. Tap a store to see who wins its shelf.
Market structure
32
lowBrand competition
how many brands compete
58
medVariety of offers
how differentiated the shelf is
25
lowTop-brand grip
how much a few brands dominate
70
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.