San Francisco · 2 grocers · Niche
the scented oils aisle
San Francisco's scented oils aisle is a niche shelf with only a handful of brands: 7 products from 2 brands across 2 grocers. aura cacia owns the most shelf — 86% of SKUs, ahead of desert essence. The shelf leans dairy-free — 86% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 51/100).
7
products
2
brands
$8.13
avg price
$4.41–$9.99
typical range
Who owns the shelf
brands by share of the scented oils shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Dairy-Free
86%
Gluten-Free
86%
Seed-Oil-Free
86%
Vegan
86%
Market structure
11
lowBrand competition
how many brands compete
34
medVariety of offers
how differentiated the shelf is
76
highTop-brand grip
how much a few brands dominate
51
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.