San Francisco · 3 grocers · Niche
the pumpkin seeds aisle
San Francisco's pumpkin seeds aisle is a niche shelf with only a handful of brands: 11 products from 4 brands across 3 grocers. top fox snacks owns the most shelf — 55% of SKUs, ahead of go raw. The shelf leans organic — 45% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 55/100).
11
products
4
brands
$9.05
avg price
$2.10–$14.19
typical range
More in Seeds
Who owns the shelf
brands by share of the pumpkin seeds shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
45%
Low sugar
27%
Dairy-Free
27%
Vegan
27%
Nut-Free
27%
Gluten-Free
27%
High-Protein
18%
Muscle & Performance
18%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined. Tap a store to see who wins its shelf.
Market structure
20
lowBrand competition
how many brands compete
73
highVariety of offers
how differentiated the shelf is
35
medTop-brand grip
how much a few brands dominate
55
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.