aisle
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San Francisco · 3 grocers · Niche

the chia seeds aisle

San Francisco's chia seeds aisle is a niche shelf with only a handful of brands: 5 products from 2 brands across 3 grocers. bob's red mill owns the most shelf — 60% of SKUs, ahead of navitas organics. The shelf leans vegan — 40% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 56/100).

5
products
2
brands
$9.85
avg price
$7.79–$10.89
typical range

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Who owns the shelf

brands by share of the chia seeds shelf.

bob's red mill
60% of shelf3 SKUs
navitas organics
40% of shelf2 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Vegan
40%
Dairy-Free
40%
Gluten-Free
40%
High fiber
40%
Low sugar
40%
Organic
40%
Seed-Oil-Free
40%
Blood-Sugar Aware
20%

Market structure

11
low
Brand competition
how many brands compete
57
med
Variety of offers
how differentiated the shelf is
52
med
Top-brand grip
how much a few brands dominate
56
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →