San Francisco · 3 grocers · Own-brand led
the prepared soups aisle
San Francisco's prepared soups aisle is a competitive shelf with clear leaders: 29 products from 5 brands across 3 grocers. bi-rite market owns the most shelf — 48% of SKUs. Store brands hold 59%. Verdict: own-brand led — the store's own private label owns the shelf (opportunity 51/100).
29
products
5
brands
$11.47
avg price
$5.20–$16.39
typical range
More in Soups
Who owns the shelf
brands by share of the prepared soups shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
All stores combined. Tap a store to see who wins its shelf.
Market structure
24
lowBrand competition
how many brands compete
66
medVariety of offers
how differentiated the shelf is
26
lowTop-brand grip
how much a few brands dominate
51
medLaunch whitespace
room for a new brand
store-brand share: 59% · scores 0–100.