San Francisco · 1 grocers · Niche
the plastic wrap aisle
San Francisco's plastic wrap aisle is a niche shelf with only a handful of brands: 2 products from 2 brands across 1 grocer. glad owns the most shelf — 50% of SKUs, ahead of natural value. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 60/100).
2
products
2
brands
$3.94
avg price
$3.39–$4.49
typical range
More in Food Storage
Who owns the shelf
brands by share of the plastic wrap shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
11
lowBrand competition
how many brands compete
19
lowVariety of offers
how differentiated the shelf is
50
medTop-brand grip
how much a few brands dominate
60
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.