San Francisco · 1 grocers · Niche

the pea milk aisle

San Francisco's pea milk aisle is a niche shelf with only a handful of brands: 3 products from 1 brands across 1 grocer. ripple owns the most shelf — 100% of SKUs. The shelf leans dairy-free — 100% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 50/100).

3
products
1
brands
$7.79
avg price
$7.79–$7.79
typical range

More in Plant-Based Milk

Who owns the shelf

brands by share of the pea milk shelf.

rripple
100% of shelf3 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Dairy-Free
100%
Plant-Based
100%
Vegetarian
100%
Nut-Free
67%
Peanut-Free
67%
Vegan
33%

Market structure

5
low
Brand competition
how many brands compete
20
low
Variety of offers
how differentiated the shelf is
100
high
Top-brand grip
how much a few brands dominate
50
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →