San Francisco · 2 grocers · Niche
the other rice aisle
San Francisco's other rice aisle is a niche shelf with only a handful of brands: 7 products from 4 brands across 2 grocers. 4sisters owns the most shelf — 43% of SKUs, ahead of lundberg family farms. The shelf leans organic — 29% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 67/100).
7
products
4
brands
$6.99
avg price
$4.89–$11.09
typical range
More in Rice
Who owns the shelf
brands by share of the other rice shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
29%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)All stores combined. Tap a store to see who wins its shelf.
Market structure
20
lowBrand competition
how many brands compete
43
medVariety of offers
how differentiated the shelf is
31
lowTop-brand grip
how much a few brands dominate
67
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.