San Francisco · 2 grocers · Niche
the brown rice aisle
San Francisco's brown rice aisle is a niche shelf with only a handful of brands: 5 products from 3 brands across 2 grocers. cadia owns the most shelf — 40% of SKUs, ahead of lundberg family farms. The shelf leans organic — 80% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 63/100).
5
products
3
brands
$7.19
avg price
$3.89–$12.59
typical range
More in Rice
Who owns the shelf
brands by share of the brown rice shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
80%
Market structure
15
lowBrand competition
how many brands compete
45
medVariety of offers
how differentiated the shelf is
36
medTop-brand grip
how much a few brands dominate
63
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.