Which jasmine rice brand owns the most shelf in San Francisco?

lundberg family farms, with 64% of the shelf across 5 brands total.

How is the jasmine rice shelf positioned in San Francisco?

21% of products lead with "Organic", followed by Heart Health (3%). Store brands hold 0% of the shelf.

Is there whitespace for a new jasmine rice brand in San Francisco?

Leader-led — opportunity scores 74/100 across 5 brands and 3 grocers.

aislewho's winning the shelf

all markets›Rice›Jasmine Rice

San Francisco · 3 grocers · Leader-led

the jasmine rice aisle

San Francisco's jasmine rice aisle is a competitive shelf with clear leaders: 33 products from 5 brands across 3 grocers. lundberg family farms owns the most shelf — 64% of SKUs, ahead of beretta organic farms. The shelf leans organic — 21% of SKUs carry that claim. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 74/100).

products

brands

$9.47

avg price

$3.89–$18.59

typical range

More in Rice

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Who owns the shelf

brands by share of the jasmine rice shelf.

lundberg family farms

64% of shelf21 SKUs

bberetta organic farms

15% of shelf5 SKUs

ttasty bite

9% of shelf3 SKUs

cadia

6% of shelf2 SKUs

ttrue origin foods

6% of shelf2 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic

21%

Heart Health

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale

Color:indulgentbetter-for-you

Size:total brand reach (SKUs across all aisles)

price normalized per oz (sizes vary)1 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

low

Brand competition

how many brands compete

med

Variety of offers

how differentiated the shelf is

med

Top-brand grip

how much a few brands dominate

high

Launch whitespace

room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

Cheese Chips Candy Yogurt Tea Condiments Spices Coffee

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →