aisle
all markets›Breads›Other Buns and Rolls
San Francisco · 3 grocers · Leader-led

the other buns and rolls aisle

San Francisco's other buns and rolls aisle is a competitive shelf with clear leaders: 17 products from 6 brands across 3 grocers. wise sons owns the most shelf — 47% of SKUs, ahead of acme bread company. The shelf leans vegan — 18% of SKUs carry that claim. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 65/100).

17
products
6
brands
$8.05
avg price
$2.57–$11.99
typical range

More in Breads

Other Breads · 20Hamburger Buns · 10Naan · 3Banana Bread · 2

Who owns the shelf

brands by share of the other buns and rolls shelf.

wise sons
47% of shelf8 SKUs
acme bread company
12% of shelf2 SKUs
beckmann's
12% of shelf2 SKUs
ppretzilla
12% of shelf2 SKUs
sstarter bakery
12% of shelf2 SKUs
wwhole grain bakery,
6% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Vegan
18%
Plant-Based
12%
High fiber
6%
High-Protein
6%
Dairy-Free
6%
Peanut-Free
6%
Seed-Oil-Free
6%
Low sugar
6%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/oz →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)2 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

28
low
Brand competition
how many brands compete
66
med
Variety of offers
how differentiated the shelf is
28
low
Top-brand grip
how much a few brands dominate
65
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →