the hamburger buns aisle
San Francisco's hamburger buns aisle is a fragmented shelf spread across many brands: 15 products from 8 brands across 3 grocers. st pierre owns the most shelf — 27% of SKUs, ahead of starter bakery. Store brands hold 13%. The shelf leans nut-free — 13% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 55/100).
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Who owns the shelf
brands by share of the hamburger buns shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined. Tap a store to see who wins its shelf.
Market structure
store-brand share: 13% · scores 0–100.