Which pita bread brand owns the most shelf in San Francisco?

middle east baking co., with 26% of the shelf across 5 brands total.

How is the pita bread shelf positioned in San Francisco?

11% of products lead with "Minimally Processed", followed by Heart Health (11%). Store brands hold 0% of the shelf.

Is there whitespace for a new pita bread brand in San Francisco?

Contested — opportunity scores 58/100 across 5 brands and 3 grocers.

aislewho's winning the shelf

all markets›Bread›Pita Bread

San Francisco · 3 grocers · Contested

the pita bread aisle

San Francisco's pita bread aisle is a competitive shelf with clear leaders: 19 products from 5 brands across 3 grocers. middle east baking co. owns the most shelf — 26% of SKUs, ahead of atoria's family bakery. The shelf leans minimally processed — 11% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 58/100).

products

brands

$6.69

avg price

$3.99–$11.01

typical range

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Who owns the shelf

brands by share of the pita bread shelf.

mmiddle east baking co.

26% of shelf5 SKUs

atoria's family bakery

21% of shelf4 SKUs

hhamati bread

21% of shelf4 SKUs

rreem's california

21% of shelf4 SKUs

jjerusalem bakery

11% of shelf2 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Minimally Processed

11%

Heart Health

11%

Vegan

11%

Dairy-Free

Peanut-Free

Plant-Based

Low sugar

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale

Color:indulgentbetter-for-you

Size:total brand reach (SKUs across all aisles)

price normalized per oz (sizes vary)

All stores combined. Tap a store to see who wins its shelf.

Market structure

low

Brand competition

how many brands compete

high

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

med

Launch whitespace

room for a new brand

store-brand share: 0% · scores 0–100.

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →