San Francisco · 3 grocers · Contested
the sourdough bread aisle
San Francisco's sourdough bread aisle is a fragmented shelf spread across many brands: 77 products from 16 brands across 3 grocers. acme bread company owns the most shelf — 23% of SKUs, ahead of beckmann's. The shelf leans plant-based — 29% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 65/100).
77
products
16
brands
$10.39
avg price
$5.89–$16.20
typical range
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Who owns the shelf
brands by share of the sourdough bread shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Plant-Based
29%
Vegetarian
27%
Organic
14%
Gluten-Free
6%
Heart Health
5%
Vegan
4%
Nut-Free
3%
Dairy-Free
1%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
store
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)1 omitted (no oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
59
medBrand competition
how many brands compete
74
highVariety of offers
how differentiated the shelf is
11
lowTop-brand grip
how much a few brands dominate
65
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.