San Francisco · 3 grocers · Contested
the english muffins aisle
San Francisco's english muffins aisle is a fragmented shelf spread across many brands: 19 products from 8 brands across 3 grocers. bays owns the most shelf — 21% of SKUs, ahead of stone & skillet. The shelf leans low sugar — 32% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 58/100).
19
products
8
brands
$8.23
avg price
$6.49–$13.30
typical range
More in Bread
Sourdough Bread · 41Bagels · 30Whole Grain Bread · 16Baguettes · 15Whole Wheat Bread · 12Pita Bread · 10White Bread · 7Sprouted Grain Bread · 6Ciabatta Bread · 4Brioche Bread · 4Challah Bread · 4Dinner Rolls · 3Cinnamon Raisin Bread · 3Rye Bread · 2Lavash · 2Pumpernickel Bread · 1Italian Bread · 1French Bread · 1Focaccia Bread · 1
Who owns the shelf
brands by share of the english muffins shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Low sugar
32%
Plant-Based
26%
Vegetarian
26%
Organic
21%
Vegan
21%
Heart Health
16%
Dairy-Free
16%
Not vegan
5%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
store
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per ct (sizes vary)2 omitted (no ct size)All stores combined. Tap a store to see who wins its shelf.
Market structure
36
medBrand competition
how many brands compete
75
highVariety of offers
how differentiated the shelf is
15
lowTop-brand grip
how much a few brands dominate
58
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.