Which whole grain bread brand owns the most shelf in San Francisco?

dave's killer bread, with 46% of the shelf across 10 brands total.

How is the whole grain bread shelf positioned in San Francisco?

25% of products lead with "Organic", followed by Vegetarian (21%). Store brands hold 0% of the shelf.

Is there whitespace for a new whole grain bread brand in San Francisco?

Contested — opportunity scores 65/100 across 10 brands and 3 grocers.

aislewho's winning the shelf

all markets›Bread›Whole Grain Bread

San Francisco · 3 grocers · Contested

the whole grain bread aisle

San Francisco's whole grain bread aisle is a competitive shelf with clear leaders: 28 products from 10 brands across 3 grocers. dave's killer bread owns the most shelf — 46% of SKUs, ahead of canyon bakehouse. The shelf leans organic — 25% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 65/100).

products

brands

$9.57

avg price

$7.29–$13.21

typical range

More in Bread

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Who owns the shelf

brands by share of the whole grain bread shelf.

46% of shelf13 SKUs

11% of shelf3 SKUs

7% of shelf2 SKUs

7% of shelf2 SKUs

4% of shelf1 SKU

4% of shelf1 SKU

4% of shelf1 SKU

4% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic

25%

Vegetarian

21%

Plant-Based

21%

Vegan

11%

Low sugar

Seed-Oil-Free

Dairy-Free

Gluten-Free

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store

scale

Color:indulgentbetter-for-you

Size:total brand reach (SKUs across all aisles)

price normalized per oz (sizes vary)

All stores combined. Tap a store to see who wins its shelf.

Market structure

med

Brand competition

how many brands compete

high

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

med

Launch whitespace

room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →