San Francisco · 3 grocers · Niche
the mochi aisle
San Francisco's mochi aisle is a niche shelf with only a handful of brands: 16 products from 4 brands across 3 grocers. my/mochi ice cream owns the most shelf — 38% of SKUs, ahead of sweety. The shelf leans gluten-free — 50% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 68/100).
16
products
4
brands
$8.76
avg price
$7.79–$11.42
typical range
More in Snacks
Who owns the shelf
brands by share of the mochi shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Gluten-Free
50%
Nut-Free
13%
Seed-Oil-Free
6%
Vegan
6%
Vegetarian
6%
Plant-Based
6%
Not vegan
6%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined. Tap a store to see who wins its shelf.
Market structure
20
lowBrand competition
how many brands compete
60
medVariety of offers
how differentiated the shelf is
29
lowTop-brand grip
how much a few brands dominate
68
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.