San Francisco · 1 grocers · Niche
the fruit bars aisle
San Francisco's fruit bars aisle is a niche shelf with only a handful of brands: 15 products from 2 brands across 1 grocer. that’s it owns the most shelf — 67% of SKUs, ahead of floura. The shelf leans vegetarian — 40% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 46/100).
15
products
2
brands
$3.26
avg price
$2.79–$3.89
typical range
More in Snacks
Who owns the shelf
brands by share of the fruit bars shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Vegetarian
40%
Plant-Based
40%
Gluten-Free
40%
Dairy-Free
27%
Seed-Oil-Free
27%
Vegan
20%
Nut-Free
13%
Weight Management
7%
Market structure
11
lowBrand competition
how many brands compete
60
medVariety of offers
how differentiated the shelf is
48
medTop-brand grip
how much a few brands dominate
46
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.