aisle
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San Francisco · 4 grocers · Contested

the other snacks aisle

San Francisco's other snacks aisle is a fragmented shelf spread across many brands: 30 products from 16 brands across 4 grocers. joyfull bakery owns the most shelf — 17% of SKUs, ahead of biena. Store brands hold 3%. The shelf leans plant-based — 30% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 50/100).

30
products
16
brands
$7.40
avg price
$1.99–$13.31
typical range

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Who owns the shelf

brands by share of the other snacks shelf.

jjoyfull bakery
17% of shelf5 SKUs
bbiena
10% of shelf3 SKUs
mmitica
10% of shelf3 SKUs
mmanhattan fruit market
7% of shelf2 SKUs
ssaffron road
7% of shelf2 SKUs
eella's flats all seed savory crisps,
7% of shelf2 SKUs
sseapoint farms
3% of shelf1 SKU
ssinging pastures
3% of shelf1 SKU
sstellar
3% of shelf1 SKU
sunridge farms
3% of shelf1 SKU
ttara's
3% of shelf1 SKU
tthe froot thief
3% of shelf1 SKU
jj. street
3% of shelf1 SKU
gus'sPL
3% of shelf1 SKU
mmark's snacks
3% of shelf1 SKU
bbear fruit snacks
3% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Plant-Based
30%
Vegetarian
30%
Gluten-Free
20%
Vegan
17%
Nut-Free
10%
Low sugar
7%
Keto
3%
High-Protein
3%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/oz →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per oz (sizes vary)6 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

59
med
Brand competition
how many brands compete
81
high
Variety of offers
how differentiated the shelf is
7
low
Top-brand grip
how much a few brands dominate
50
med
Launch whitespace
room for a new brand

store-brand share: 3% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →