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San Francisco · 3 grocers · Contested

the snack bites aisle

San Francisco's snack bites aisle is a fragmented shelf spread across many brands: 23 products from 7 brands across 3 grocers. sun tropics owns the most shelf — 26% of SKUs, ahead of margot's morsels. The shelf leans vegetarian — 43% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 61/100).

23
products
7
brands
$8.67
avg price
$4.89–$13.69
typical range

More in Snacks

Who owns the shelf

brands by share of the snack bites shelf.

sun tropics
26% of shelf6 SKUs
mmargot's morsels
22% of shelf5 SKUs
bobo's
22% of shelf5 SKUs
bbreakin snacks
13% of shelf3 SKUs
navitas organics
9% of shelf2 SKUs
ppummies
4% of shelf1 SKU
sunridge farms
4% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Vegetarian
43%
Plant-Based
43%
Dairy-Free
35%
Gluten-Free
35%
Seed-Oil-Free
22%
Vegan
17%
Organic
13%
Low sugar
9%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg $/oz
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)2 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

32
low
Brand competition
how many brands compete
77
high
Variety of offers
how differentiated the shelf is
19
low
Top-brand grip
how much a few brands dominate
61
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →