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San Francisco · 3 grocers · Niche

the other frozen snacks aisle

San Francisco's other frozen snacks aisle is a niche shelf with only a handful of brands: 5 products from 4 brands across 3 grocers. estrellita's snacks owns the most shelf — 40% of SKUs, ahead of brazi bites. The shelf leans gluten-free — 60% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 65/100).

5
products
4
brands
$12.73
avg price
$7.79–$17.19
typical range

More in Snacks

Who owns the shelf

brands by share of the other frozen snacks shelf.

eestrellita's snacks
40% of shelf2 SKUs
bbrazi bites
20% of shelf1 SKU
ddr. praeger's
20% of shelf1 SKU
ffeel good foods
20% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Gluten-Free
60%
Plant-Based
40%
Vegetarian
40%
Low sugar
20%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg price
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)

All stores combined. Tap a store to see who wins its shelf.

Market structure

20
low
Brand competition
how many brands compete
67
high
Variety of offers
how differentiated the shelf is
28
low
Top-brand grip
how much a few brands dominate
65
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →