San Francisco · 3 grocers · Niche
the liquid dishwasher detergent aisle
San Francisco's liquid dishwasher detergent aisle is a niche shelf with only a handful of brands: 6 products from 3 brands across 3 grocers. seventh generation owns the most shelf — 50% of SKUs, ahead of field day. The shelf leans dairy-free — 17% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 63/100).
6
products
3
brands
$11.72
avg price
$7.79–$17.99
typical range
Who owns the shelf
brands by share of the liquid dishwasher detergent shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Dairy-Free
17%
Gluten-Free
17%
Seed-Oil-Free
17%
Vegan
17%
Market structure
15
lowBrand competition
how many brands compete
65
medVariety of offers
how differentiated the shelf is
39
medTop-brand grip
how much a few brands dominate
63
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.