all marketsLettuce
San Francisco · 2 grocers · Niche

the lettuce aisle

San Francisco's lettuce aisle is a niche shelf with only a handful of brands: 2 products from 1 brands across 2 grocers. let's do organic owns the most shelf — 50% of SKUs. The shelf leans organic — 100% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 36/100).

2
products
1
brands
$4.59
avg price
$4.49–$4.69
typical range

Zoom in

this aisle breaks into 1 sub-categories — open one for its own shelf report.

Who owns the shelf

brands by share of the lettuce shelf.

llet's do organic
50% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
100%

Market structure

5
low
Brand competition
how many brands compete
4
low
Variety of offers
how differentiated the shelf is
25
low
Top-brand grip
how much a few brands dominate
36
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →