the ice cream toppings aisle
San Francisco's ice cream toppings aisle is a fragmented shelf spread across many brands: 12 products from 7 brands across 3 grocers. coop's owns the most shelf — 33% of SKUs, ahead of california farms. Store brands hold 17%. The shelf leans organic — 25% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 66/100).
Zoom in
this aisle breaks into 1 sub-categories — open one for its own shelf report.
Who owns the shelf
brands by share of the ice cream toppings shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined. Tap a store to see who wins its shelf.
Market structure
store-brand share: 17% · scores 0–100.