San Francisco · 3 grocers · Contested
the herbal tea aisle
San Francisco's herbal tea aisle is a fragmented shelf spread across many brands: 156 products from 18 brands across 3 grocers. traditional medicinals owns the most shelf — 31% of SKUs, ahead of yogi tea. The shelf leans organic — 39% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 70/100).
156
products
18
brands
$9.23
avg price
$5.49–$16.49
typical range
More in Tea
Black Tea · 44Bottled Yerba Mate · 29Green Tea · 26Matcha Powder · 15Bottled Green Tea · 14Chai Tea · 14Bottled Black Tea · 6Other Bottled Teas · 4Bottled Chai Tea · 3Bottled Oolong Tea · 3White Tea · 2Bottled Herbal Tea · 2Oolong Tea · 2Hard Tea · 1Red Tea · 1Tea Blends · 1Bottled Half Tea Half Lemonade · 1
Who owns the shelf
brands by share of the herbal tea shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
39%
Vegan
13%
Plant-Based
11%
Dairy-Free
2%
Gluten-Free
2%
Seed-Oil-Free
2%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
store
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per ct (sizes vary)3 omitted (no ct size)All stores combined. Tap a store to see who wins its shelf.
Market structure
63
medBrand competition
how many brands compete
67
highVariety of offers
how differentiated the shelf is
16
lowTop-brand grip
how much a few brands dominate
70
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.