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San Francisco · 3 grocers · Niche

the heavy whipping cream aisle

San Francisco's heavy whipping cream aisle is a niche shelf with only a handful of brands: 22 products from 4 brands across 3 grocers. clover sonoma owns the most shelf — 64% of SKUs, ahead of straus family creamery. The shelf leans organic — 18% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 68/100).

22
products
4
brands
$6.82
avg price
$3.59–$10.90
typical range

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Who owns the shelf

brands by share of the heavy whipping cream shelf.

clover sonoma
64% of shelf14 SKUs
straus family creamery
18% of shelf4 SKUs
organic valley®
14% of shelf3 SKUs
califia farms
5% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
18%
Plant-Based
5%
Vegetarian
5%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg $/fl oz
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)

All stores combined. Tap a store to see who wins its shelf.

Market structure

20
low
Brand competition
how many brands compete
38
med
Variety of offers
how differentiated the shelf is
46
med
Top-brand grip
how much a few brands dominate
68
high
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →