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San Francisco · 3 grocers · Niche

the creme fraiche aisle

San Francisco's creme fraiche aisle is a niche shelf with only a handful of brands: 9 products from 3 brands across 3 grocers. bellwether farms owns the most shelf — 67% of SKUs, ahead of sierra nevada cheese co.. The shelf leans low-carb — 11% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 60/100).

9
products
3
brands
$5.96
avg price
$4.39–$8.09
typical range

More in Cream

Who owns the shelf

brands by share of the creme fraiche shelf.

bellwether farms
67% of shelf6 SKUs
sierra nevada cheese co.
22% of shelf2 SKUs
vermont creamery
11% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Low-Carb
11%
Organic
11%
Weight Management
11%

Market structure

15
low
Brand competition
how many brands compete
34
med
Variety of offers
how differentiated the shelf is
51
med
Top-brand grip
how much a few brands dominate
60
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →