San Francisco · 3 grocers · Leader-led
the half & half aisle
San Francisco's half & half aisle is a competitive shelf with clear leaders: 22 products from 6 brands across 3 grocers. clover sonoma owns the most shelf — 46% of SKUs, ahead of straus family creamery. The shelf leans organic — 27% of SKUs carry that claim. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 62/100).
22
products
6
brands
$5.50
avg price
$3.29–$8.94
typical range
More in Milk & Cream
Who owns the shelf
brands by share of the half & half shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
27%
Heart Health
9%
Low sugar
5%
Plant-Based
5%
Seed-Oil-Free
5%
Gluten-Free
5%
Vegetarian
5%
Low calorie
5%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
store
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)All stores combined. Tap a store to see who wins its shelf.
Market structure
28
lowBrand competition
how many brands compete
72
highVariety of offers
how differentiated the shelf is
28
lowTop-brand grip
how much a few brands dominate
62
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.