aisle
all markets›Milk & Cream
San Francisco · 4 grocers · Leader-led

the milk & cream aisle

San Francisco's milk & cream aisle is a competitive shelf with clear leaders: 162 products from 15 brands across 4 grocers. clover sonoma owns the most shelf — 54% of SKUs, ahead of straus family creamery. The shelf leans organic — 22% of SKUs carry that claim. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 69/100).

162
products
15
brands
$6.48
avg price
$1.99–$11.95
typical range

Zoom in

this aisle breaks into 5 sub-categories — open one for its own shelf report.

Plain Milk · 48Half & Half · 9Buttermilk · 2Evaporated Milk · 2Strawberry Milk · 1

Who owns the shelf

brands by share of the milk & cream shelf.

clover sonoma
54% of shelf88 SKUs
straus family creamery
14% of shelf22 SKUs
alexandre family farm
11% of shelf18 SKUs
clover farms
4% of shelf7 SKUs
ccalifornia farms
3% of shelf5 SKUs
aalexandre eco dairy
3% of shelf4 SKUs
organic valley®
3% of shelf4 SKUs
hhorizon organic
2% of shelf3 SKUs
cclaravale farm
2% of shelf3 SKUs
ssummerhill goat dairy
1% of shelf2 SKUs
kkalona supernatural
1% of shelf2 SKUs
ccarnation
1% of shelf1 SKU
rrosa brothers milk co.
1% of shelf1 SKU
califia farms
1% of shelf1 SKU
mmeyenberg
1% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
22%
Weight Management
7%
Gluten-Free
4%
Seed-Oil-Free
4%
High-Protein
2%
Heart Health
1%
Muscle & Performance
1%
Low calorie
1%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/fl oz →
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)1 omitted (no fl oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

57
med
Brand competition
how many brands compete
75
high
Variety of offers
how differentiated the shelf is
33
low
Top-brand grip
how much a few brands dominate
69
high
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →