San Francisco · 3 grocers · Contested
the green tea aisle
San Francisco's green tea aisle is a fragmented shelf spread across many brands: 43 products from 17 brands across 3 grocers. numi owns the most shelf — 23% of SKUs, ahead of the republic of tea. The shelf leans organic — 35% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 71/100).
43
products
17
brands
$11.29
avg price
$3.29–$21.86
typical range
More in Tea
Herbal Tea · 98Black Tea · 44Bottled Yerba Mate · 29Matcha Powder · 15Bottled Green Tea · 14Chai Tea · 14Bottled Black Tea · 6Other Bottled Teas · 4Bottled Chai Tea · 3Bottled Oolong Tea · 3White Tea · 2Bottled Herbal Tea · 2Oolong Tea · 2Hard Tea · 1Red Tea · 1Tea Blends · 1Bottled Half Tea Half Lemonade · 1
Who owns the shelf
brands by share of the green tea shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
35%
Dairy-Free
2%
Plant-Based
2%
Vegan
2%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
store
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per ct (sizes vary)5 omitted (no ct size)All stores combined. Tap a store to see who wins its shelf.
Market structure
61
medBrand competition
how many brands compete
65
medVariety of offers
how differentiated the shelf is
10
lowTop-brand grip
how much a few brands dominate
71
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.