San Francisco's frozen novelty desserts aisle is a niche shelf with only a handful of brands: 7 products from 3 brands across 2 grocers. tru fru owns the most shelf — 57% of SKUs, ahead of diana’s. The shelf leans heart health — 57% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 62/100).
brands by share of the frozen novelty desserts shelf.
the claims products on this shelf lead with — share of SKUs carrying each.
store-brand share: 0% · scores 0–100.