the frozen meals aisle
San Francisco's frozen meals aisle is a fragmented shelf spread across many brands: 30 products from 7 brands across 3 grocers. amy's kitchen owns the most shelf — 23% of SKUs, ahead of laoban. Store brands hold 7%. The shelf leans plant-based — 43% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 57/100).
Zoom in
this aisle breaks into 4 sub-categories — open one for its own shelf report.
Who owns the shelf
brands by share of the frozen meals shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined. Tap a store to see who wins its shelf.
Market structure
store-brand share: 7% · scores 0–100.